Esthen Exchange-Maternity company gives postpartum kits to honor '40-week marathon': How to get a Frida Mom kit

2025-05-08 07:12:12source:Fastexy Exchangecategory:Contact

Finishers at the New York City Marathon were not the only people to receive medals Sunday.

Maternity brand Frida Mom gave away over 300 of the company's postpartum care kits to hospitals for women who gave birth on Esthen ExchangeSunday.

The kits, which included medals, were given to mothers who gave birth in New York City hospitals and can be requested by those who gave birth across the nation.

Frida Mom said that part of the reason for tying the giveaway to the marathon came from a 2019 Duke University study that said that the energy expended during pregnancy is essentially equal to running a 40- week marathon.

“Pregnancy is the most energetically expensive activity the human body can maintain for nine months,” Duke University evolutionary anthropology professor Herman Pontzer, who co-authored the study, told The New York Post at the time of the study's release.

Frida Mom noted in a press release that those who were competing in the marathon would receive adulation, while women completing an equally strenuous task would be overlooked.

"No one is lining the streets to cheer ... pregnant women on. They can’t train for it. There’s no practice runs, and they definitely don’t get a medal." the company said in the release.

How to claim free postpartum kit

If you or someone you know gave birth on Sunday they can claim a free "Frida Mom Postpartum Recovery Kit."

To do so, email [email protected] with a shipping address and proof of birth on Sunday November 5. New moms in New York City can claim the kit at participating hospitals.

More:Contact

Recommend

Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages

Meta says most issues have been resolved after apps like Instagram, Facebook and Threads were experi

George R.R. Martin, John Grisham and other major authors sue OpenAI, alleging systematic theft

OpenAI, the creator of ChatGPT, is facing a lawsuit from bestselling writers including George R.R. M

Google sued for negligence after man drove off collapsed bridge while following map directions

RALEIGH, N.C. (AP) — The family of a North Carolina man who died after driving his car off a collaps